I will tell you, why google is very important in your life, because if you know the advantages, you will say “EASY LIFE with GOOGLE “. Lets go….

• AdSense helping publishers: There’s a ton of junk that AdSense helps support, but it has also transformed the web in terms of supporting good stuff. Before it arrived, many small sites largely depending on hoping an Amazon affiliate link would generate some income. AdSense has definitely helped more people make a living from writing quality content online and spurred others to compete to reward these publishers as well.

• Web search still serves me well. Despite its faults, it’s still great. It gets me to helpful information all the time.
• News search keeps our informed. Just like web search, news search remains a great performer to help me find current content.
• Froogle rocks. We always looking for odd, unusual products. Personally, I’ve found Froogle is a good fit for my need to ferret out deals.
• Google Maps changed the way people think about search. After years of people asking how else search results might change, it was great to see the map metaphor take hold. It’s hard to believe it’s barely a year old. Google Maps, especially mash-ups, helped people see how information might be better displayed outside of a top ten list. I can’t wait to see another breakthrough like this, whether by you or someone else. Plus, the maps aren’t bad either .
• Gmail rocks. Download my email into a software client yet still have an infinite archive? maybe we will regret it in five years when the US Department Of Justice breaks into Google HQ or some rogue Google employee sniffs through all my posts. But I’m remaining optimistic. It’s certainly convenient.
• Google Sitemaps continuing to roll out cool tools.
• Google itself is getting bigger and more frightening in ways as it grows. As a counterbalance, the Googlers are imbued with a spirit you can’t help but admire and appreciate. And the good news is, their competitors have employees just as inspired and smart. It makes the entire industry better.
• Pulling a Google and changing things: Gmail changed how we viewed email. Google Maps took mapping to a new level. we will  love when the company pulls out something new or puts a different twist on an old idea. Bring us more of this!
• Giving  things away for free: Yeah, giving things away for free was also on my hate list. So I’m conflicted. About two years ago, hardly anyone had decent, fast, cheap desktop search. Google’s entry now leaves consumers with a glut of choices. Running that new web site and want hot analytics? Have some for free on Google. It’s a great thing for that little mom-and-pop start up to have.
• Personalized search simply gets better and better. You’re doing a great job of refining results to bring up stuff we like.
• Returning search to its glory: Maybe we’ll see the current Portal Wars II cause Google, Yahoo, MSN and AOL to lose focus on search in the way portals of the past did. However, I suspect not. Google’s rise proved that search was a feature, a key feature that could make you billions. They all, along with Ask, know that search has to remain supported.
• Google Desktop Search’s cache: Time and again, it’s helped me find examples of pages I’ve previously visited but forgotten to save, since I didn’t know at the time I might want to. Plus, it’s also helped me on occasions when I’ve accidentally deleted or lost some of  own content.
• The Library Scanning project : we think they’re probably fine on the legal grounds of making an index of copyrighted works. We’ll see, of course. Certainly they’d have been smarter to start with the wealth of material clearly out-of-copyright. But ultimately,we glad they’ve kickstarted efforts to bring books into the digital age. The vast majority of our knowledge is locked in books, and so few of them are searchable. Google wasn’t the first to do digitize books, but they certainly accelerated it.
• Personifying the importance of search: I started writing about search 10 years ago next month because I could see it was important, not just to marketers but also to those who depend on these amazing tools. Search gained attention over the years but never quite as much as it deserved, in terms of how much we all rely on it. If I said I wrote about search engines pre-Google, people would kind of nod their heads and show some interest. Google’s emergence as the wunderkind of search has boosted our own recognition of search in our lives. It became the poster child of search, the thing that everyone could identify with, that everyone had used. While I can also hate that Google is sometimes too much credited for search, I still love that it has helped people better feel a connection with search tools.
• Translating the web: Google Translate wasn’t the first page translation tool, but it has continued to improve and add languages. The translations may also be far from perfect, but they can often help me understand what a page is generally about. It’s actually an amazing tool that I just take for granted when I need it.
• Saving the internet’s early discussions: Google Groups is far from a Usenet archive these days, but I still love the fact that Google way back saved the Deja archives so that we can read early discussions of the internet that happened on the internet.
• Google Earth: I don’t use the software. So how can I love it? From afar, from being able to see how many other people clearly love it, being able to fly over the earth and do virtual tours. If I didn’t spend so much of my day on the computer, I’m sure I’d be spending more time with Google Earth and flying the kids around with it.
• Google Analytics: I sort of covered this above, but Google Analytics is a great tool that deserves a mention on its own. Yep, there are also other great tools out there such as ClickTracks, but there’s plenty for a webmaster to love — and love for free — with Google Analytics.
• Picasa: OK, we opt for the fee-based Adobe Photoshop Elements still, but Picasa’s a solid product. we have no problem recommending it to anyone looking for a photo organizing and customizing tool, especially if they can’t afford to buy one. There’s plenty to love in Picasa.
• Fighting The US Department Of Justice: Sure, there’s plenty of self-interest in Google going up against the DOJ in the case involving query logs. But I’ve got no doubt that a big part of it is because the government asked for too much, and I’m glad Google’s standing up to it.
• Talking more: Google has come under fire for being closed mouthed or secretive, but I’d argue they are talking more in various ways than ever before. There are a number of official Google Blogs, and it’s not just corporate fluff on them. Google’s out at more and more to conferences, our own and others, plus individual employees are doing a ton of talking. The popularity of Matt Cutts’s blog has been phenomenal, for example. People are tuning in and, unofficial or not, a Google message is getting out.
• Gmail’s conversations: Aside from loving Gmail archiving, it’s great being able to see all my related conversations on a topic automatically linked. I don’t always need this, but when I do, it’s a savior.
• Searching my desktop: Sure, there are better, more powerful tools. Sure, I’d like to see Google Desktop evolve more. But it remains a dependable and low-impact way for me to locate material on my computer. It’s changed my work habits for the better.
• The philosophy: OK, another item that was also on my hate list. Yes, I do think they need a more realistic philosophy. However, I’m also glad they aspire to higher things and things that aren’t necessarily related to money. I want a big company to pull that off, to be successful but not successful at any price.

ok we will continue in the next page……………….. yuk bubay

Points to www.google.com/chrome, but I can’t see anything live there yet. In a nut-shell, here’s what Google Chrome to be:

Google Chrome is Google’s open source browser project.

As  under the name of “Google Browser”, this will be based on the existing rendering engine Webkit. Furthermore, it will include Google’s Gears project.

The browser will include a JavaScript Virtual Machine called V8,

built from scratch by a team in Denmark, and open-sourced as well so other browsers could include it. One aim of V8 was to speed up JavaScript performance in the browser, as it’s such an important component on the web today. Google also say they’re using a “multi-process design” which they say means “a bit more memory up front” but over time also “less memory bloat.” When web pages or plug-ins do use a lot of memory, you can spot them in Chrome’s task manager, “placing blame where blame belongs.”

Google Chrome will use special tabs.

Instead of traditional tabs like those seen in Firefox, Chrome puts the tab buttons on the upper side of the window, not below the address bar.

The browser has an address bar with auto-completion features.

Called ’omnibox’, Google says it offers search suggestions, top pages you’ve visited, pages you didn’t visit but which are popular amd more. The omnibox (“omni” is a prefix meaning “all”, as in “omniscient” – “all-knowing”) also lets you enter e.g. “digital camera” if the title of the page you visited was “Canon Digital Camera”. Additionally, the omnibox lets you search a website of which it captured the search box; you need to type the site’s name into the address bar, like “amazon”, and then hit the tab key and enter your search keywords.

As a default homepage Chrome presents you with a kind of “speed dial” feature, similar to the one of Opera.

On that page you will see your most visited webpages as 9 screenshot thumbnails. To the side, you will also see a couple of your recent searches and your recently bookmarked pages, as well as recently closed tabs.

Chrome has a privacy mode; Google says you can create an “incognito” window “and nothing that occurs in that window is ever logged on your computer.

” The latest version of Internet Explorer calls this InPrivate. Google’s use-case for when you might want to use the “incognito” feature is e.g. to keep a surprise gift a secret. As far as Microsoft’s InPrivate mode is concerned, people also speculated it was a “porn mode.”

Web apps can be launched in their own browser window without address bar and toolbar

Mozilla has a project  that aims to do similar (though doing so may train users into accepting non-URL windows as safe or into ignoring the URL, which could increase the effectiveness of phishing attacks).

To fight malware and phishing attempts, Chrome is constantly downloading lists of harmful sites

Google also promises that whatever runs in a tab is sandboxed so that it won’t affect your machine and can be safely closed. Plugins the user installed may escape this security model, Google admits.

This looks like a very interesting project, and I think it can’t hurt to have more competition in the browser area. Google is playing this as nicely as possible by open-sourcing things, with perhaps part of the reason to try to defend against monopoly accusations – after all, Google already owns a lot of what’s happening inside the browser, and some may feel owning a browser too could be a little too much power for a single company (Google could, for instance, release browser features that benefit their sites more than most other sites… as can Microsoft with Internet Explorer). For now, until Chrome is released in a testable version, how much of the speed, stability and user interface promises will be fullfilled – and how much of the interface you’ll be able to configure in case you don’t like it – remains to be seen.

Google AdWords service is testing a feature for advertisers to use “demographic bidding.” This means that you can specify that your ads will only be shown to,  say, women over the age of 55. Or perhaps you have an online store for men’s clothing, then you can target only men. You can also specifically exclude a certain group.

Google say they know how to target these ads because certain social networks ask their users for details such as age and gender, which are then apparently shared with Google “on a non-personally identifiable basis.” Sites like MySpace, Friendster, HotOrNot and Flirtbox are part of the Beta test. Google in their news adds that “AdWords receives this data only from publishers that have permission from users to share their data according to the site’s terms and conditions,” and disclaims that “to protect the privacy of minors, users under 18 can’t be targeted demographically.”

That gives you tips and information about optimizing your website with Google adwords:

Website Optimizer is a free and self-service tool. Without extensive experience or resources, you can run multivariate experiments on landing page content, including headlines, promotional copy, and images. Complete the steps below and sign-up to participate in our beta test. We can only invite a small number of advertisers at this time, but hope to open the tool to all Advertisers over the coming months.

While Website Optimizer is integrated into AdWords, it tests all traffic to your site – including traffic from your AdWords ads, Google search results and any other source of traffic to your site.
It’s located here Website Optimizer – Adwords – Google If anyone is already in don’t hesitate to drop me a line.

Hard to believe Google which is now the world’s largest single online marketplace  came on the scene only a little more than 8 years ago, back in the days when Amazon and Ebay reigned supreme. So how did Google become the world’s single largest marketplace?

Well, the short answer is “the Semantic Web” (whatever that is – more in a moment). While Amazon and Ebay continue to have average quarterly profits of $1 billion and $1.8 billion, respectively, and are successes by any measure, the $17 billion per annum Google Marketplace is clearly the most impressive success story of what used to be called, pre-crash, “The New Economy.”

Amazon and Ebay both worked as virtual marketplaces: they outsourced as much inventory as possible (in Ebay’s case, of course, that was all the inventory, but Amazon also kept as little stock on hand as it could). Then, through a variety of methods, each brought together buyers and sellers, taking a cut of every transaction.

For Amazon, that meant selling new items, or allowing thousands of users to sell them used. For Ebay, it meant bringing together auctioneers and auction buyers. Once you got everything started, this approach was extremely profitable. It was fast. It was managed by phone calls, emails, and database applications. It worked.

Enter Google. By 2002, it was the search engine, and its ad sales were picking up. At the same time, the concept of the “Semantic Web,” which had been around since 1998 or so, was gaining a little traction, and the attention of an increasing circle of people.

So what’s the Semantic Web? At its heart, it’s just a way to describe things in a way that a computer can “understand.” Of course, what’s going on is not understanding, but logic, like you learn in high school:

If A is a friend of B, then B is a friend of A.

Jim has a friend named Paul.

Therefore, Paul has a friend named Jim.

Jim has a friend named Paul.

Therefore, Paul has a friend named Jim.

Using a markup language called RDF (an acronym that’s here to stay, so you might as well learn it – it stands for Resource Description Framework), you could put logical statements like these on the Internet, “spiders” could collect them, and the statements could be searched, analyzed, and processed. What makes this different than regular search is that the statements can be combined. So if I find a statement on Jim’s web site that says “Jim is a friend of Paul” and someone does a search for Paul’s friends, even if Paul’s web site doesn’t have a mention of Jim on it, we know Jim’s considers himself a friend of Paul.

Other things we might know for sure? That Car Seller A is selling Miatas for 10% less than Car Seller B. That Jan Hammer played keyboards on the Mahavishnu Orchestra’s albums in the 1970s. That dogs have paws. That your specific model of computer requires a new motherboard and a faster bus before it can be upgraded to a Pentium 18. The Semantic Web isn’t about pages and links, it’s about relationships between things – whether one thing is a part of another, or how much a thing costs, or when it happened.

The Semweb was originally supposed to give the web the “smarts” it lacked – and much of the early work on it was in things like calendaring and scheduling, and in expressing relationships between people. By late 2003, when Google began to seriously experiment with the Semweb (after two years of experiments at their research labs), it was still a slow-growing technology that almost no one understood and very few people used, except for academics with backgrounds in logic, computer science, or artificial intelligence. The learning curve was as steep as a cliff, and there wasn’t a great incentive for new coders to climb it and survey the world from their new vantage.

The Semweb, it was promised, would make it much easier to schedule dentist’s appointment, update your computer, check the train schedule, and coordinate shipments of car parts. It would make searching for things easier. All great stuff, stuff to make millions of dollars from, perhaps. But not exactly sexy to the people who write the checks, especially after they’d been burnt 95 times over by the dot-com bust. All they saw was the web – the same web that had lined a few pockets and emptied a few million – with the word “semantic” in front of it.

Semantics vs. Syntax, Fight at 9

The semantics of something is the meaning of it. Nebulous stuff, but in the world of AI, the goal has long been getting semantics out of syntax. See, the trillion dollar question is, when you have a whole lot of stuff arranged syntactically, in a given structure that the computer can chew up, how do you then get meaning out of it? How does syntax become semantics? Human brains are really good at this, but computers, are dreadful. They’re whizzes at syntax. You can tell them anything, if you tell it in a structured way, but they can’t make sense of it, they keep deciding that “The flesh is willing but the spirit is weak” in English translates to “The meat is full of stars but the vodka is made of pinking shears” or suchlike in Russian.

So the guess has always been that you need a whole lot of syntactically stable statements in order to come up with anything interesting. In fact, you need a whole brain’s worth – millions. Now, no one has proved this approach works at all, and the #1 advocate for this approach was a man named Doug Lenat of the CYC corporation, who somehow ended up on President Ashcroft’s post-coup blacklist as a dangerous intellectual and hasn’t been seen since. But the basic, overarching idea with the Semweb was – and still is, really – to throw together so much syntax from so many people that there’s a chance to generate meaning out of it all.

As you know, computers still aren’t listening to us as well as we’d like, but in the meantime the Semweb technology matured, and all of a sudden centralized databases – and Amazon and Ebay were prime examples of centralized databases with millions of items each – could suddenly be spread out through the entire web. Everyone could own their little piece of the database, their own part of the puzzle. It was easy to publish the stuff. But the problem was that there was no good way to bring it all together. And it was hard to create RDF files, even for some programmers – so we’re back to that steep learning curve.

That all changed – suprisingly slowly – in late 2004, when with little fanfare, Google introduced three services, Google Marketplace Search, Google Personal Agent, and Google Verification Manager, and a software product, Google Marketplace Manager.

The difference is, the company is giving many Google Voice services away for free, rather than charging for them. Why?
Google Voice,what can you do?
Google Voice is one of the coolest, most useful new services to come out in a long time. It’s especially great for digital nomad types and business people who are already heavy users of the telephone. Note that Google is slowly rolling out the service, and it’s currently offered by invitation only.

The main use of Google Voice is that all your phones — work and personal, landline and mobile — are connected. These connections are managed under your regular Google (Gmail) username and password. Google gives you a new telephone number, and all phones are reachable via that number.

You can choose exactly which of your phones ring for each caller. For example, if your spouse calls, it can ring all phones. If your boss calls, just your work landline rings. And, of course, if the IRS calls, it can ring none of your phones! Google Voice has a “Spam” function that automatically blocks sales calls. A block caller” feature lies for you, playing the “number has been disconnected or is no longer in service” message for any phone number you specify.

Google Voice enables you to listen while a caller is leaving a voicemail, just like an answering machine does. You can record a custom voicemail greeting for groups, or even for individuals. Google Voice lets you check voicemail from any of the phones you’ve authorized. You can also check via “visual voicemail,” which looks like e-mail. Voicemails are transcribed by default, so you can read them rather than listen to them if you like. You can choose to get your voicemails as SMS or e-mails, and can even reply via SMS.

During a call, just push a button to add new callers to existing conversations. Push another to actually record incoming calls (it notifies the caller that the recording feature is on). Google Voice lets you e-mail the recording to yourself, download it as an MP3 file or even embed it into a Web page. Google Voice will probably grow virally as bloggers embed recorded telephone interviews into their blogs.

Google Voice is cool, but it’s not perfect. Users report issues with the SMS feature. (In my experience, SMS on the Web never works right.) Other features are less than perfectly reliable also. Users have reported a wide range of small problems doing things like deleting voicemail and the slow delivery of transcriptions. Google publishes a list of known issues.

Another problem is with the phone numbers. Most people don’t want to give up their existing number. Google hopes to allow users to port their current numbers in the future. Caller ID and SMS identification from Google Voice users can be problematic. If someone , for example, sends you an SMS or calls one of your numbers, the return SMS or call shows your Google virtual number. People have been struggling with this.